Inputs — Ad Campaign
€
€
%
€
%
€
€
Visitors
—
Sales
—
Revenue
—
Cost per Acquisition
—
ROAS
—
Breakeven ROAS
—
ROI
—
True ROAS (with LTV)
—
Profit — Month 1
—
Lifetime Revenue
—
Lifetime Profit
—
Enter your numbers to see the verdict.
Inputs — Lead Campaign
€
€
%
%
€
%
€
€
Clicks
—
Leads
—
Sales Closed
—
Revenue
—
Cost per Lead (CPL)
—
Cost per Sale (CPA)
—
ROAS
—
ROI
—
Profit — Month 1
—
Lifetime Revenue
—
Lifetime Profit
—
Enter your numbers to see the verdict.
Inputs — Subscription Campaign
€
€
%
%
€
%
€
Clicks
—
Free Trials
—
Paid Students
—
Monthly MRR
—
Customer LTV
—
Cost per Trial (CPL)
—
CPA (paid student)
—
ROAS (lifetime)
—
Total Revenue (LTV)
—
ROI
—
Lifetime Profit
—
Enter your numbers to see the verdict.
ROAS and ROI are calculated over the full customer lifetime, not month 1.